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Trends are continuing to show an increasing amount of customers going online to search for products and services. The reasons are clear: more convenience, more choice and less hassle. The major drawback however is that customer’s lack the assurance that the product they are viewing is the right choice for them. Particularly to consumers with a medium to low level of expertise, the increase in product complexities and range of options are overwhelming. This leads online-shoppers to discontinue their shopping and go to a high-street shop to seek expert but usually biased advice.
Der Smart Finder offers your costumers a modern product finder, based on semantic technologies. The shopper is taken through a jargon free dialogue process that determines which products are most suitable, and then ranks these accordingly. This improves your costumers' shopping experience and confidence when making a purchase decision, which increases your sales.
Do you want to try out a Smart Finder?
Click here to test our Smart Finder. |
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