Smart Information Systems

Konica Minolta's versatile multifunction printers can now be found in an easy-to-use Smart Finder developed by Smart Information Systems. With this innovative tool Konica Minolta offers a service that catches people's attention, thus boosting online sales.

The Konica Minolta bizhub-finder, which was launched in May, supports clients in their purchasing decision. The new advisor looks very similar to the incumbent printer advisors, asking questions about the printing speed, copy and print volume to identify the clients needs. But the bizhub-finder goes one step further, integrating various additional functions in the consultation process. The user can easily define which functions are needed by simply clicking on the check boxes for for example web-function, PDF-encoding, additional paper  trays and others. The intelligent bizhub-finder then assembles a multifunction printer that best fits the client's needs.

"Our clients value good advice when purchasing a multifunction printer. We can now offer this service online, because the bizhub-finder offers optimal support in the product selection - even for very complex products with a lot of additional features. Various users have already made use of the bizhub-finder and posted an order for their most suitable bizhub-type." says Ms. Sabina Berloffa, Marketing Manager at Konica Minolta.

The successful implementation of the bizhub-finders offers proof of the importance of good online product advice in B2B. Not only endconsumers tend to be uncertain about the purchasing decision when shopping online. Procurement professionals also often hesitate when purchasing products and services on the Web. Online product advice can reduce the uncertainty in the purchasing decision and offers extensive support to online-shoppers. Test the new Smart Finder and find out which bizhub-type fits best to you. You can find the Konica Minolta bizhub-finder at http://www.konicaminolta.at/bizhub.